Understanding IP Matters: ‘AI Adoption Moves at the Speed of Trust

“The future of IP lies in getting the rules of AI right. And the rules of AI lie in getting IP right.”
That was one of the key themes from my recent conversation with Bruce Berman on the Understanding IP Matters podcast, produced by the Center for Intellectual Property Understanding (CIPU).
We explored how IP leadership means being ahead of the curve, setting the agenda rather than following it. I discussed how technologies like AI and blockchain will gain broad acceptance only when they become “invisible” to users. Trusted tools that power creativity and commerce behind the scenes.
We also touched on global perspectives. China’s IP ecosystem, although imperfect, is rapidly expanding, with state-backed incentives driving patent and trademark activity that now surpasses the U.S. in some areas. By contrast, some Western companies like Microsoft have learned that embracing IP and regulation can strengthen innovation and trust.
Finally, I emphasized the importance of keeping copyright and patent thresholds low so that innovators everywhere can participate. “If the threshold is so high that you don’t know whether you can get protection in the first place,” I noted, “capital will flow to jurisdictions that do.”
Penn State Dickinson Law