[New Interview: Etienne Sanz de Acedo on IP Leadership in a Changing World]

I had the pleasure of speaking with Etienne Sanz de Acedo, CEO of the International Trademark Association (INTA), for Penn State Dickinson Law‘s Profiles in Leadership series.

We covered:

– His journey from San Sebastián to CEO of one of the most influential IP organizations globally

– How INTA balances advocacy across 185+ countries and 6,500+ member organizations

– Why the Annual Meeting (May 17–21 in San Diego) is the IP event of the year, with over 10,000 participants, 250+ speakers, and cutting-edge insights on AI and brand protection

– INTA’s strategic evolution—from a trademark-focused body to a forward-thinking platform for the full IP ecosystem

– His views on mentorship, global engagement, inclusion, and the responsibilities of leadership in a fractured world

Watch the full conversation here: https://youtu.be/Qu66_9-aOak

#INTA2025 #Leadership #IntellectualProperty #Innovation #AI #GlobalGovernance #ProfilesInLeadership #WeAre