[AI, Trademarks, and the Future of Professional Judgment]

I enjoyed the opportunity to take part in Mark to the Future: Predictions for AI’s Impacts on Trademark Practice, a timely conversation on how AI is reshaping trademark law in practice.

Grateful to Alt Legal and Bri Van Til for convening the discussion, and to Jing He for the thoughtful cross-border perspective from China. We explored where AI is genuinely helping trademark professionals today, such as search, monitoring, enforcement, and where it still creates real risks, particularly around over-confidence, accountability, and the quiet shifting of professional judgment.

One takeaway I keep returning to: AI is changing the structure of trademark practice more than the doctrine itself. The tools are probabilistic and continuous; the law remains contextual and human. That gap matters for lawyers, clients, and institutions tasked with assigning responsibility when things go wrong.

These are exactly the conversations the trademark community needs to be having now, as AI becomes embedded not just in workflows, but in how risk is perceived and advice is given. Thanks to everyone who joined us, and to Alt Legal for creating space for a nuanced, comparative discussion.