Profiles in Leadership | ‘Investing in Awareness’ with Bruce Berman
Pleased to sit down with Bruce Berman to distill the essence of communicating well.
Bruce is the CEO of Brody Berman Associates, a management consulting and strategic communications firm he founded in 1988. Brody Berman is best known for helping clients increase profit, enhance value, and manage risk. The firm draws upon an extensive network of business and media contacts in the U.S. and Europe. His clients include public and private companies, service providers, private investment funds, and law firms.
Topics we covered during this Penn State Dickinson Law‘ Profiles in Leadership’ series include:
9:05:– The Art of Consulting
11:28:– Leveraging on the Media
17:15:– Signaling Success
19:01:– Recruiting and Retaining Clients
21:43:– Writing a Classic
26:05:– Strategic Communications
28:23:– On Versatility
32:13:– Building an Institutional Reputation
38:00:– How to Out-Fundraise Your Competition
41:41:– Using Podcasts Strategically
45:29:– Mentors and Mentees
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